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How to create a social media strategy for your business in 7 steps



I originally contributed this article to Social Media Examiner on July 21, 2010.

According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy?

It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

The Prerequisite …continue reading How to create a social media strategy for your business in 7 steps

May 15th, 2011 | 4 Comments | Posted in Social Media |

How to use Facebook FBML to customize your Facebook Page



I originally contributed this article to Social Media Examiner on June 8, 2010.

The post on Social Media Examiner received a tremendous amount of views and comments.  Although I provide consultation services, it’s important to note that Facebook FBML will be deprecating, meaning further development of FBML will be halted, not eliminated.   What does this mean after all is said and done?  Facebook FBML will be supported and will continue to work, you just won’t be able to create new FBML apps (mostly for developers).  If you need help coding and designing FBML for your Facebook page, please contact me and I’d be more than happy to consult on an hourly basis.

Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover. …continue reading How to use Facebook FBML to customize your Facebook Page

February 28th, 2011 | 4 Comments | Posted in Social Media |

Twitter Dictionary-the most popular Twitter abbreviations



Do you want to improve your tweet-cred?  Then this is the list for you.  You have probably used most of these Twitter abbreviations when texting or when instant messaging, but hopefully there are a few gems in here that you can add to your arsenal of abbreviated Twitter speak.

@ = Reply to username

AFAIK = As far as I know

bc or b/c = Because

BG = Background (referring to their Twitter background) …continue reading Twitter Dictionary-the most popular Twitter abbreviations

April 14th, 2010 | 25 Comments | Posted in Social Media |

Funny Friday: The 85 Stages of Twitter



It’s been awhile since my last “Funny Friday” and let me tell you, this one will give you a chuckle and a half.  For other delightful funnies, go to the Humor section.

This post is originally from Shane Nickerson, who is an executive producer of Rob Dyrdek’s Fantasy Factory show on MTV, called the 46 Stages of Twitter.  I thought Shane’s post was brilliant so I decided to revise his original post with his consent.  The original 46 became what this list is now – The 85 stages of Twitter.  Holla if you’ve experienced one, any, all, or none!  Reply to me @shinng or comment below.   This should be amusing… …continue reading Funny Friday: The 85 Stages of Twitter

February 12th, 2010 | 69 Comments | Posted in Social Media |

30 top objections to social media and how to respond



We have all heard of the objections in using social media.  That’s great and all, but how do you respond to these objections.  Direct Marketing Observations listed the top 45 objections.   There were some repeats so I revised the list, expanded it, and included comments on how to respond to each objection.   Comment below or @ me on Twitter and let’s continue to evolve this list to help others start engaging.  No more excuses! …continue reading 30 top objections to social media and how to respond

February 4th, 2010 | 122 Comments | Posted in Public Relations, Social Media |

One with the Force: Tapping into your consumer’s psyche and becoming a thought leader



This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!


Ok, you caught me. Busted. I’m kind of a Star Wars nerd. There’s something about the lightsabers and intergalactic battles that is just so damn cool. And in a world full of analogies these days, why don’t we tie the connection of being “one” with the force as being “one” with your consumers and community audience.

Here are seven things you NEED to be doing with your blog and Social Media “force” in your epic struggle against the “noise” and “clutter” from the Dark Side. …continue reading One with the Force: Tapping into your consumer’s psyche and becoming a thought leader

January 27th, 2010 | 23 Comments | Posted in Online Mkting, Public Relations, Social Media |

How to Convince and Sell Social Media to Your Boss



I’ve had the pleasure of being on both sides of the fence.  On one side, my former boss was not a proponent of social media because of the difficulty in measuring ROI.  Bottom line, did the social media efforts translate into dollars.  On the other side of that fence, my current employer, Marketwire, is a big believer in social media and the benefits that social media produces.  This post focuses on the former.

Convincing your boss and selling social media should be approached with a plan.  Most importantly, you must genuinely believe in social media and its benefits.

How to sell social media to your boss …continue reading How to Convince and Sell Social Media to Your Boss

January 11th, 2010 | 19 Comments | Posted in Social Media |

Reindeer versus Santa Rap Battle with Dunking on Reindeer Lyrics



Are you kidding me with this?  Nike does yet another brilliant ad.  This time featuring rappers KRS-One and (one of my favorite rappers) Lupe Fiasco.  This time, it’s an all out (MVpuppets) Christmas rap battle.  Let’s touch mics gentlemen muppets and keep it clean.

Santa = KRS-One
(smack talking reindeer) Blitzen = Lupe Fiasco

Blitzen calls up Santa with some smack talk, “I hope y’all ready to get served cuz beating Blitzen is gonna take a miracle cuz last time I checked this wasn’t 34th street.”

Lyrics to Santa’s response to Blitzen…I can’t believe I just wrote that. (if you see any corrections, comment or tweet me) …continue reading Reindeer versus Santa Rap Battle with Dunking on Reindeer Lyrics

December 21st, 2009 | 16 Comments | Posted in Social Media, Video |

Black Hat, White Hat Does it Really Matter Anymore



The last session of SES Chicago Day 3 proved to be one helluva entertaining discussion on black hat, white hat SEO.  However while listening to the panel, I couldn’t help thinking about the 5:30 PM Chicago traffic and the 4-5 inches of snow that was expected (and had started!).

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Black Hat, White Hat: Does it Really Matter Anymore? …continue reading Black Hat, White Hat Does it Really Matter Anymore

December 10th, 2009 | No Comments | Posted in Online Mkting, Recaps, SEO |

SES Chicago Dan Siroker Obama Presidential Transition Team Keynote



Out of the three keynote speakers attending SES Chicago 2009, I was looking forward to Dan Siroker’s keynote the most.  Siroker is the former deputy new media director for the Obama presidential transition team and considering the location of Search Engine Strategies, I could only imagine the kind of information and footage that would be expected.

Simply put, I did not want Siroker’s keynote to end.  Great information and amazing footage from the Obama campaign.

This SES Chicago recap will cover the keynote address by Dan Siroker.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

Opening Keynote with Dan Siroker, former Deputy New Media Director, Obama Presidential Transition …continue reading SES Chicago Dan Siroker Obama Presidential Transition Team Keynote

December 10th, 2009 | No Comments | Posted in Recaps |