Here’s a summary of Day 2 at the 140 Twitter Conference.

Day 2 summary at 140TC in Los Angeles, CA – Wednesday, September 23, 2009

Day 1 of 140 Twitter Conference was incredible.  I learned a lot mostly through reconfirming what I already knew from experienced users and thought leaders, I was entertained, and I met some incredible people.  For those of you who think a meeting about Twitter is just a gathering of nerds who play on their computer all day, well, you would be completely wrong.  Not only were the people engaging and easy to talk to, this was a young, savvy crowd that was ambitious.  Also, the added bonus was that the crowd wasn’t exactly a bunch of balding old men who live in their parent’s basement, lots of eye candy that I had the pleasure of talking to.  Totally worth it.

Anyway, I knew heading into Day 2 and looking at the schedule that it wasn’t going to compare with Day 1.  I was right somewhat.  The ratio of learning to being entertained was more like 70/30 as opposed to Day 1 where it was more like 30/70.

• Tony Robbins – keynote
  My goodness, where do I begin… where the heck do I begin.  I know, I’ll use a few words to describe his keynote:  enthusiastic, tiring, wtf is going on here, what does this have to do with Twitter.  You have to read the full recap to understand what I’m talking about, but what I’ll say is that not only was Tony Robbins 1/2 hour late due to traffic, but he went 1/2+ hour too long.  So not only did he go 2-2.5 hours (he was scheduled for 1.5 hours), he pushed everyone else back causing sessions to be cut short, and he tired everyone else out by making us get out of our chairs and shake and jump up and down (yes, literally).  He also loved to use the term, “if you agree, say I”.
• Tips & Tricks from the “Twitterati” – seriously another lame Twitter term.  I’m still getting used to “twitterville”
  Everyone was so tired and worn out from Tony Robbins that I don’t think anyone knew what this session was about.  By the way, the term “Twitterati” refers to those who are masters at gaining followers, driving conversation, etc.  More on this in the recap.
• Twitter/Social CRM best practices
  The notable panelist was Brian Solis.  This is the first time I had heard the term, social CRM.  This session was informative as the panelists, which included Solis, Winnie Hsia (Whole Foods), and Marcus Schmidt (Microsoft), discussed how to properly monitor, prioritize, assign, and report on relevant Twitter activity.  This was probably an eye opener for those Twitter users in attendance that doesn’t tweet for a company.  I believe that “social CRM” is continuing to evolve when it comes to Twitter and other social media outlets, but hearing it from the perspective of Twitter users certainly laid the groundwork for what is to come and how to do it now.

The next couple of sessions is when the crowd started to disperse and really it went downhill from there for the next few hours in terms of knowledge being extracted from the panelists to knowledge being soaked in to content starting to become repetitive.

• The final session involved the Future of Twitter with Peter Shankman (creator of HARO – Help a Reporter Out) and Justine Ezarik (ijustine of the 300 page iphone bill fame).  I saw Justine a few times already so I didn’t really care much for what she had to say at this point of the conference, but Shankman is a completely different beast when it comes to speaking to an audience.  The guy knows how to tell stories and relate it to the audience.  One interesting note was in regards to whether you would hold, buy, or sell Twitter right now.   Think about that and let me know in your comments.

Here’s a question:

If Twitter was a stock, would you hold, buy, or sell right now?  Comment please.

With that the 140 Twitter Conference ended on a high note.  The experience overall was spectacular.  Did I learn anything that I didn’t know before?  Yes, but the majority was really confirmation on things that I did know.  Mixing in a laugh here and there certainly helped the entertainment value.  The organizers of 140TC did a wonderful job by including actual celebrities who could give their own Twitter experience and real life users for companies who have had success such as Starbucks, Whole Foods, and a slew of popular word-of-mouth businesses that have used Twitter wisely.

I am extremely glad that Marketwire was a sponsor at the 140 Twitter Conference.  What an experience.

Check out Summary of Day 1 at the Los Angeles 140 Twitter Conference.

Check out Notable Quotes of Day 1 and Notable Quotes of Day 2.