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Home / Recaps / Blog article: SES Chicago 2009 Jeff Jarvis Keynote Recap Day 1


SES Chicago 2009 Jeff Jarvis Keynote Recap Day 1

December 8th, 2009 | 4 Comments | Posted in Recaps

If you haven’t had the opportunity to attend Search Engine Strategies, consider it.  While some sessions went very quickly with tons of information being thrown at you, other sessions presented a great refresher.  The only negative is having to choose which session to attend out of the 5 being offered simultaneously.  A big shout out to all SES attendees who were tweeting live from the event.

This SES Chicago recap will cover the keynote address by Jeff Jarvis.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.  So far the UNOFFICIAL count is 169 at the end of Day 1.  Mind you, that number includes a lot of tweets from @shinng, @marketwire, and Garry Przyklenk, who was also there representing Marketwire.  I’ll report the official count over at the Marketwire Blog.

Opening Keynote with Jeff Jarvis, author of What Would Google Do?

As with any conference the keynote address is usually the highlight and I certainly didn’t expect any less from a leading event like SES.

  • Although I did jot down some notes, for some reason, the couple times that Jarvis used the word “shit” were the quotes that were the most memorable for me.  On a site note, I certainly was in a shitty mood when I arrived at the keynote 20 minutes late because the front desk couldn’t figure out my press pass registration.  Anyway, the two “shitty” nuggets that I remember:
    • It’s not about the homepages.  Homepages are bullshit. /Nick Shin – Yes, too much emphasis is placed on the homepage and yes, as Jarvis stated, most organic searches do not land on the homepage.  However, the homepage is the gateway to the rest of your site.  I don’t know about any of you, but when I land on a website I’ve never visited before, I read the landing page/post, and then click on “home” to see what the website is all about.  If the homepage is done half-assed and doesn’t tell me the objective of the site or hard to navigate, I’m out for good.  Aesthetically speaking and from an SEO perspective, homepages should set the stage for the rest of the site.  Consistency is key.  Start with the homepage and make sure it tells the reader your objective and is easy to navigate. Then you focus on optimizing key landing pages/posts.  Homepage is the gateway to the rest of your site.
    • Google gives you value for free; they don’t owe you shit. /Nick Shin - I love this quote.
  • Distributed vs Centralized
    • “If the news is important, it will find me.” – College student to researcher, NY Times, 2008
    • The audience becomes the distributor
    • The embeddable newspaper
    • The API as distribution
  • New Architecture
    • Link changes everything
  • New Publicness
    • If you’re not searchable, you won’t be found
    • Everybody needs a little SEO
    • Life is public, so is business
    • Your customers are your ad agency
  • New Economy
    • Small is the new big
    • Manage abundance (not scarcity)
    • Join the open source, gift economy
    • Mass market is not dead – long live the mass of niches
    • Google commodifies everything
  • New Ethic
    • Make mistakes well
    • Life is a beta
    • Be honest
    • Be transparent
    • Collaborate
    • Don’t be evil
  • Great keynote recaps can be found at PPC-Advice and Bruce Clay.

More Day 1 recaps from SES Chicago 2009 coming soon including the 5 sessions I attended:

  1. Search Analytics
  2. Search: Where to Next?
  3. Online PR: Where to Next?
  4. 20 Secrets of Top Converting Websites – easily the best session of the day.  Tremendous speaker, even better information.
  5. What’s the Link Between Search and Social – unfortunately, I started to fade at this session, but from what I did hear, it was interesting.  It wasn’t the speakers that caused me to start crashing, it was me and the exhausting day.
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