Here’s a summary of Day 2 at the 140 Twitter Conference.

Day 2 summary at 140TC in Los Angeles, CA – Wednesday, September 23, 2009

Day 1 of 140 Twitter Conference was incredible.  I learned a lot mostly through reconfirming what I already knew from experienced users and thought leaders, I was entertained, and I met some incredible people.  For those of you who think a meeting about Twitter is just a gathering of nerds who play on their computer all day, well, you would be completely wrong.  Not only were the people engaging and easy to talk to, this was a young, savvy crowd that was ambitious.  Also, the added bonus was that the crowd wasn’t exactly a bunch of balding old men who live in their parent’s basement, lots of eye candy that I had the pleasure of talking to.  Totally worth it.

Anyway, I knew heading into Day 2 and looking at the schedule that it wasn’t going to compare with Day 1.  I was right somewhat.  …continue reading 140 Twitter Conference (#140TC) Day 2 Summary

I’ve been thinking a lot, lately, about what it is to be a marketer, and what marketing really means as we approach 2010.  To be honest, I’m not entirely sure there ever was a simple definition – even before we all went digital and our lives, both working and professional, became 24/7.  And, if you ask 20 different people, you get 20 different answers – take a look at how experts define marketing, including Guy Kawasaki, Forrester’s David Cooperstein and Kodak CMO Jeffrey Hayzlett. …continue reading Marketing: My Definition Is This

These are the notable quotes from 140 Twitter Conference Day 1.

From Biz Stone - Co-founder of Twitter

• “creativity is a renewable resource”
• “social alchemy is taking place”
• “we took 2 weeks to build the prototype of Twitter to see if we liked it”
• “twitter is about triumph of humanity, not triumph of technology”
• “tiny bits of information have profound impact”
• “(twitter is) a hybrid between marketing and customer service” …continue reading Notable Quotes from 140 Twitter Conference Day 1 – Biz Stone, Guy Kawasaki, Tucker Max, Chris Hardwick, Chamillionaire, Tyrese, Tony Hawk, LeVar Burton

Here’s a summary of Day 1 at the 140 Twitter Conference.

Day 1 summary at 140TC in Los Angeles, CA – Tuesday, September 22, 2009

My initial thoughts and feelings as we drove to the Skirball Cultural Center in LA.

• Excited about learning more about Twitter
• Looking forward to networking
• Anxious to listen to a few celebrities whether it be online celebrities like Guy Kawasaki or “real” celebrities like Tony Hawk
• Not looking forward to hearing other lame Twitter terms, one of which was twitterverse…wtf?

I wasn’t sure what to expect because I had never attended a conference for an employer before.  As a representative of Marketwire as its Search Marketing and Social Media Specialist, …continue reading 140 Twitter Conference (#140TC) Day 1 Summary

[Transcript of the video is included]

From the mouth of the lion himself, Matt Cutts explains in this video that Google no longer takes the meta keyword tag into much consideration.  Although it might be hard to take for some of us that painstakingly coded meta keywords by hand for extensive online catalogs, fear not, other search engines may still rely on that information for help in ranking their indices.  I have included a transcript of the video below.  I can now recite the explanation by Matt Cutts because I had to “rewind” so many times…good stuff.

…continue reading SEO Video: Death of the Keywords Meta Tag; Importance of Meta Description

For many of us, fall signals the start of a new season of networking opportunities as we head to industry events, professional development workshops and conferences, or back to school.  The opportunity to connect with others and build solid relationships is better than ever, and more traditional in-person events are as fruitful as the digital world in providing us with more and different ways to connect. …continue reading Is Your Networking Working?

This is a “hello world”, going out to the online marketing and social media communities.  In the coming weeks, I’m going to be expanding on my thoughts past my usual 140 character limit and focusing on reflecting on observations, tips and tricks, and best practices as they pertain to marketing.

In the meantime, please favorite my site in Technorati, subscribe via RSS, and follow me on Twitter.

-Nick