The last session of SES Chicago Day 3 proved to be one helluva entertaining discussion on black hat, white hat SEO.  However while listening to the panel, I couldn’t help thinking about the 5:30 PM Chicago traffic and the 4-5 inches of snow that was expected (and had started!).

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Black Hat, White Hat: Does it Really Matter Anymore? …continue reading Black Hat, White Hat Does it Really Matter Anymore

Out of the three keynote speakers attending SES Chicago 2009, I was looking forward to Dan Siroker’s keynote the most.  Siroker is the former deputy new media director for the Obama presidential transition team and considering the location of Search Engine Strategies, I could only imagine the kind of information and footage that would be expected.

Simply put, I did not want Siroker’s keynote to end.  Great information and amazing footage from the Obama campaign.

This SES Chicago recap will cover the keynote address by Dan Siroker.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

Opening Keynote with Dan Siroker, former Deputy New Media Director, Obama Presidential Transition …continue reading SES Chicago Dan Siroker Obama Presidential Transition Team Keynote

This SES Chicago recap will cover the last two sessions of Day 2.  This recap includes “Igniting Viral Campaigns” and a sponsored session named “Social Media Strategy”.

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Igniting Viral Campaigns …continue reading SES Chicago Day 2 – Igniting Viral Campaigns; Social Media Strategy

Day 2 of SES Chicago proved to be a much slower day, but I think many of the attendees needed the “break”.  The biggest session by far was Tim Ash’s “Landing Page Optimization”.

This SES Chicago recap will cover my favorite session of Day 2, Tim Ash’s presentation on “Landing Page Optimization: The 7 Deadly Sins”.  My primary reason for attending this session was to listen to Tim Ash speak.  I was told that Ash was an engaging speaker and he did not disappoint.

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Landing Page Optimization: The 7 Deadly Sins …continue reading Top 7 Mistakes to Avoid in Optimizing Your Landing Page

This SES Chicago recap will cover Bryan Eisenberg’s “21 Secrets of Top Converting Websites”.  Also included are 5 steps to great conversion rates next week.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository. 

SES Chicago Session – 21 Secrets of Top Converting Websites …continue reading 21 Secrets of Top Converting Websites and Steps to Great Conversion Rates

This SES Chicago recap will cover the Google sponsored lunch session along with two additional sessions that I attended from Day 1.  This recap includes “What’s New and Exciting with Google Analytics?”, “Online PR: Where to Next?”, and “What’s the Link Between Search and Social?”.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Lunch Sponsored Session – What’s New and Exciting with Google Analytics …continue reading SES Chicago – Google Analytics, Online PR, The Link Between Search and Social

Day 1 of SES Chicago 2009 was all about search, analytics, and conversion.  I posted a recap of the Jeff Jarvis keynote.

This SES Chicago recap will cover 2 of the 5 sessions from Day 1.  The 1st two sessions include “Search Analytics” and “Search: Where to Next?”.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Search Analytics …continue reading SES Chicago 2009 Day 1 – Search Analytics and Search: Where to Next?

If you haven’t had the opportunity to attend Search Engine Strategies, consider it.  While some sessions went very quickly with tons of information being thrown at you, other sessions presented a great refresher.  The only negative is having to choose which session to attend out of the 5 being offered simultaneously.  A big shout out to all SES attendees who were tweeting live from the event.

This SES Chicago recap will cover the keynote address by Jeff Jarvis. …continue reading SES Chicago 2009 Jeff Jarvis Keynote Recap Day 1

#pr20chat is a weekly Twitter chat held every Wednesday from 8-9 EST about social media and PR engagement.  We discuss how social media is changing how PR professionals engage with the entire public (not just the media and bloggers).  #pr20chat is moderated by Beth Harte (@BethHarte) of Marketing Profs and weekly recaps will be sporadically provided by yours truly (@shinng).

Recent topics with transcript is below.  A recap is also included with key takeaways. …continue reading #pr20chat November 18 Recap – PR 2.0 and Integrated Marketing

These are the notable quotes from 140 Twitter Conference Day 2.

From Tony Robbins

• “If you agree, say I” X 75 times
• “Leaders see it better than it is.  Bring something that’s inspiring.”
• “The state and intent of what you deliver is more important that what you actually say.”
• “If you succeed and you’re still unhappy, you’re screwed!”
• “There are no rules on Twitter. Just add more value, that’s it.” …continue reading Notable Quotes from 140 Twitter Conference Day 2 – Tony Robbins, Brian Solis, Peter Shankman