This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!

Ok, you caught me. Busted. I’m kind of a Star Wars nerd. There’s something about the lightsabers and intergalactic battles that is just so damn cool. And in a world full of analogies these days, why don’t we tie the connection of being “one” with the force as being “one” with your consumers and community audience.

Here are seven things you NEED to be doing with your blog and Social Media “force” in your epic struggle against the “noise” and “clutter” from the Dark Side. …continue reading One with the Force: Tapping into your consumer’s psyche and becoming a thought leader

The last session of SES Chicago Day 3 proved to be one helluva entertaining discussion on black hat, white hat SEO.  However while listening to the panel, I couldn’t help thinking about the 5:30 PM Chicago traffic and the 4-5 inches of snow that was expected (and had started!).

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Black Hat, White Hat: Does it Really Matter Anymore? …continue reading Black Hat, White Hat Does it Really Matter Anymore

This SES Chicago recap will cover the last two sessions of Day 2.  This recap includes “Igniting Viral Campaigns” and a sponsored session named “Social Media Strategy”.

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Igniting Viral Campaigns …continue reading SES Chicago Day 2 – Igniting Viral Campaigns; Social Media Strategy

Day 2 of SES Chicago proved to be a much slower day, but I think many of the attendees needed the “break”.  The biggest session by far was Tim Ash’s “Landing Page Optimization”.

This SES Chicago recap will cover my favorite session of Day 2, Tim Ash’s presentation on “Landing Page Optimization: The 7 Deadly Sins”.  My primary reason for attending this session was to listen to Tim Ash speak.  I was told that Ash was an engaging speaker and he did not disappoint.

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Landing Page Optimization: The 7 Deadly Sins …continue reading Top 7 Mistakes to Avoid in Optimizing Your Landing Page

This SES Chicago recap will cover Bryan Eisenberg’s “21 Secrets of Top Converting Websites”.  Also included are 5 steps to great conversion rates next week.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository. 

SES Chicago Session – 21 Secrets of Top Converting Websites …continue reading 21 Secrets of Top Converting Websites and Steps to Great Conversion Rates

This SES Chicago recap will cover the Google sponsored lunch session along with two additional sessions that I attended from Day 1.  This recap includes “What’s New and Exciting with Google Analytics?”, “Online PR: Where to Next?”, and “What’s the Link Between Search and Social?”.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Lunch Sponsored Session – What’s New and Exciting with Google Analytics …continue reading SES Chicago – Google Analytics, Online PR, The Link Between Search and Social

Day 1 of SES Chicago 2009 was all about search, analytics, and conversion.  I posted a recap of the Jeff Jarvis keynote.

This SES Chicago recap will cover 2 of the 5 sessions from Day 1.  The 1st two sessions include “Search Analytics” and “Search: Where to Next?”.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Search Analytics …continue reading SES Chicago 2009 Day 1 – Search Analytics and Search: Where to Next?

December 1, 2009 is World AIDS Day and Twitter has temporarily changed its branding to the trademark (RED).  World AIDS Day is observed the 1st of December every year to raise awareness of AIDS.  The 2009 theme is Universal Access and Human Rights.

…continue reading Twitter Raising Awareness For World Aids Day By Turning (RED)

Online Marketing is serious business.  People are talking social media statistics and providing links to serious news about social media, SEO, blah blah blah.  Well, it’s Friday and time to laugh off the stress.

These are some of the funniest Facebook mistakes that I’ve enjoyed courtesy of the sources listed at the end of this post.  It never ceases to amaze me how idiotic some people are.  For more, go to Lamebook, a site that posts the funniest and lamest on Facebook.  Sure you’ve seen most of these, but it never gets old.   Have one you want to submit? Contact me.  Enjoy these golden nuggets… …continue reading Funny Friday: 9 Funny Facebook Mistakes

Every Friday, I plan on posting the most useful online marketing stories of the week.  The majority of you have probably seen the top marketing news via Twitter, but it’s also a way for me to archive for my own benefit and learnings.  Selfish and helpful at the same time right?

Most popular post on Marketing Shindig – How to Optimize Your Twitter Page

My Personal Favorites for the Top Online Marketing Posts of the Week …continue reading My Favorite Online Marketing Articles of the Week Ending October 23, 2009