Marketing: My Definition Is This
I’ve been thinking a lot, lately, about what it is to be a marketer, and what marketing really means as we approach 2010. To be honest, I’m not entirely sure there ever was a simple definition – even before we all went digital and our lives, both working and professional, became 24/7. And, if you ask 20 different people, you get 20 different answers – take a look at how experts define marketing, including Guy Kawasaki, Forrester’s David Cooperstein and Kodak CMO Jeffrey Hayzlett. …continue reading Marketing: My Definition Is This












