We have all heard of the objections in using social media.  That’s great and all, but how do you respond to these objections.  Direct Marketing Observations listed the top 45 objections.   There were some repeats so I revised the list, expanded it, and included comments on how to respond to each objection.   Comment below or @ me on Twitter and let’s continue to evolve this list to help others start engaging.  No more excuses! …continue reading 30 top objections to social media and how to respond

This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!

Ok, you caught me. Busted. I’m kind of a Star Wars nerd. There’s something about the lightsabers and intergalactic battles that is just so damn cool. And in a world full of analogies these days, why don’t we tie the connection of being “one” with the force as being “one” with your consumers and community audience.

Here are seven things you NEED to be doing with your blog and Social Media “force” in your epic struggle against the “noise” and “clutter” from the Dark Side. …continue reading One with the Force: Tapping into your consumer’s psyche and becoming a thought leader

This SES Chicago recap will cover the Google sponsored lunch session along with two additional sessions that I attended from Day 1.  This recap includes “What’s New and Exciting with Google Analytics?”, “Online PR: Where to Next?”, and “What’s the Link Between Search and Social?”.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Lunch Sponsored Session – What’s New and Exciting with Google Analytics …continue reading SES Chicago – Google Analytics, Online PR, The Link Between Search and Social