Here’s a summary of Day 2 at the 140 Twitter Conference.

Day 2 summary at 140TC in Los Angeles, CA – Wednesday, September 23, 2009

Day 1 of 140 Twitter Conference was incredible.  I learned a lot mostly through reconfirming what I already knew from experienced users and thought leaders, I was entertained, and I met some incredible people.  For those of you who think a meeting about Twitter is just a gathering of nerds who play on their computer all day, well, you would be completely wrong.  Not only were the people engaging and easy to talk to, this was a young, savvy crowd that was ambitious.  Also, the added bonus was that the crowd wasn’t exactly a bunch of balding old men who live in their parent’s basement, lots of eye candy that I had the pleasure of talking to.  Totally worth it.

Anyway, I knew heading into Day 2 and looking at the schedule that it wasn’t going to compare with Day 1.  I was right somewhat.  …continue reading 140 Twitter Conference (#140TC) Day 2 Summary

I’ve been thinking a lot, lately, about what it is to be a marketer, and what marketing really means as we approach 2010.  To be honest, I’m not entirely sure there ever was a simple definition – even before we all went digital and our lives, both working and professional, became 24/7.  And, if you ask 20 different people, you get 20 different answers – take a look at how experts define marketing, including Guy Kawasaki, Forrester’s David Cooperstein and Kodak CMO Jeffrey Hayzlett. …continue reading Marketing: My Definition Is This