I originally contributed this article to Social Media Examiner on June 8, 2010.

The post on Social Media Examiner received a tremendous amount of views and comments.  Although I provide consultation services, it’s important to note that Facebook FBML will be deprecating, meaning further development of FBML will be halted, not eliminated.   What does this mean after all is said and done?  Facebook FBML will be supported and will continue to work, you just won’t be able to create new FBML apps (mostly for developers).  If you need help coding and designing FBML for your Facebook page, please contact me and I’d be more than happy to consult on an hourly basis.

Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover. …continue reading How to use Facebook FBML to customize your Facebook Page

So you think it’s time for your company to join Facebook, but having a hard time deciding between a Facebook Fan Page and a Facebook Group?  Here’s the answer:  get a Facebook Fan Page and supplement with a Facebook Group in that order.  The latter of which is optional.  There is a major difference between the two Facebook networking tools in the short term and long term.

I have had experiences with both and that is the way I learned the differences.  I started with a Facebook group through one of my sites, then realized Facebook Pages are the way to go when I started managing the Marketwire Facebook Fan Page. …continue reading Facebook Fan Page vs Facebook Group – Which One Do I Choose?