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How to use Facebook FBML to customize your Facebook Page



I originally contributed this article to Social Media Examiner on June 8, 2010.

The post on Social Media Examiner received a tremendous amount of views and comments.  Although I provide consultation services, it’s important to note that Facebook FBML will be deprecating, meaning further development of FBML will be halted, not eliminated.   What does this mean after all is said and done?  Facebook FBML will be supported and will continue to work, you just won’t be able to create new FBML apps (mostly for developers).  If you need help coding and designing FBML for your Facebook page, please contact me and I’d be more than happy to consult on an hourly basis.

Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover. …continue reading How to use Facebook FBML to customize your Facebook Page

February 28th, 2011 | 4 Comments | Posted in Social Media |

SES Chicago – Google Analytics, Online PR, The Link Between Search and Social



This SES Chicago recap will cover the Google sponsored lunch session along with two additional sessions that I attended from Day 1.  This recap includes “What’s New and Exciting with Google Analytics?”, “Online PR: Where to Next?”, and “What’s the Link Between Search and Social?”.

My recaps will include some useful tidbits that I picked up during day 1 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Lunch Sponsored Session – What’s New and Exciting with Google Analytics …continue reading SES Chicago – Google Analytics, Online PR, The Link Between Search and Social

December 8th, 2009 | No Comments | Posted in Analytics, Online Mkting, Public Relations, Recaps |

My Favorite Online Marketing Articles of the Week Ending October 23, 2009



Every Friday, I plan on posting the most useful online marketing stories of the week.  The majority of you have probably seen the top marketing news via Twitter, but it’s also a way for me to archive for my own benefit and learnings.  Selfish and helpful at the same time right?

Most popular post on Marketing ShindigHow to Optimize Your Twitter Page

My Personal Favorites for the Top Online Marketing Posts of the Week …continue reading My Favorite Online Marketing Articles of the Week Ending October 23, 2009

October 23rd, 2009 | 9 Comments | Posted in Analytics, Blogging, Email Mkting, Online Mkting, SEO, Social Media, Video |