Top 7 Mistakes to Avoid in Optimizing Your Landing Page
Day 2 of SES Chicago proved to be a much slower day, but I think many of the attendees needed the “break”. The biggest session by far was Tim Ash’s “Landing Page Optimization”.
This SES Chicago recap will cover my favorite session of Day 2, Tim Ash’s presentation on “Landing Page Optimization: The 7 Deadly Sins”. My primary reason for attending this session was to listen to Tim Ash speak. I was told that Ash was an engaging speaker and he did not disappoint.
My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago. Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat. So what is the meaning of the latter hashtag? Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence. For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.
