The last session of SES Chicago Day 3 proved to be one helluva entertaining discussion on black hat, white hat SEO.  However while listening to the panel, I couldn’t help thinking about the 5:30 PM Chicago traffic and the 4-5 inches of snow that was expected (and had started!).

My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago.  Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat.  So what is the meaning of the latter hashtag?  Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence.  For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.

SES Chicago Session – Black Hat, White Hat: Does it Really Matter Anymore? …continue reading Black Hat, White Hat Does it Really Matter Anymore

Here are some Twitter tips for optimizing your Twitter page.  It’s amazing to see people with 50,000 followers and still not have an optimized Twitter page.  It’s important to optimize and even customize your Twitter page to look professional and presentable.  You never know who’s looking.

I’ll be using my Twitter account @shinng as an example.   In no particular order, here is how you optimize your twitter account (personal and/or business).  Feel free to let me know of any additional suggestions. …continue reading How to Optimize Your Twitter Page