How to Convince and Sell Social Media to Your Boss
I’ve had the pleasure of being on both sides of the fence. On one side, my former boss was not a proponent of social media because of the difficulty in measuring ROI. Bottom line, did the social media efforts translate into dollars. On the other side of that fence, my current employer, Marketwire, is a big believer in social media and the benefits that social media produces. This post focuses on the former.
Convincing your boss and selling social media should be approached with a plan. Most importantly, you must genuinely believe in social media and its benefits.
