SES Chicago Day 2 – Igniting Viral Campaigns; Social Media Strategy
This SES Chicago recap will cover the last two sessions of Day 2. This recap includes “Igniting Viral Campaigns” and a sponsored session named “Social Media Strategy”.
My recaps will include some useful tidbits that I picked up during day 2 of SES Chicago. Tweets were made from @marketwire as well as my personal handle @shinng using the hashtag #seschi and #rt2eat. So what is the meaning of the latter hashtag? Well, the creative marketing team @marketwire wanted to give back for the holiday season so we decided to take advantage of the Marketwire presence. For every ReTweet of our tweets that include the hashtags #seschi #rt2eat, Marketwire will be donating $1.00 per RT for a max contribution of $500 to benefit the Greater Chicago Food Depository.
